Industry conferences are a slightly strange place to be a vendor. Let alone a music catalog. You are surrounded by people who do the actual work every day. They are running control rooms, building game presentations, creating content, managing technology and fixing problems most fans will never know existed. Meanwhile, you're standing nearby with a booth and a logo, trying not to turn every conversation into a pitch. The easy mistake is thinking your job is to talk. The bette

The World Cup isn't just one music brief. It's hundreds of tiny briefs disguised as one giant tournament. That likely existed in the past, but 2026 is making it ridiculous... 48 teams. 104 matches. 16 host cities. 3 host countries. Teams and creatives are about to get slammed with FIFA World Cup 2026 content requests. The easy mistake is treating "Music for FIFA World Cup 2026" like one category. It's not. Is the edit hype? Pride? Funny? Heartbreak? Maybe a sponsor recap or s

Every May, for about twelve hours, the internet stops arguing about quarterback rankings and starts grading comedy sketches made by social teams. It’s gotten to a point that the schedule release video arms race has officially become the NFL’s version of Cannes. And this year, if you followed the biggest viral hits closely enough, you heard something familiar underneath all the memes, references, and inside jokes: APM Music. The NFL Schedule Release 2026 schedule releases t

In this Office Hours session, Keiko from APM Music walked through several platform features designed to help music directors, editors, and creative teams search faster, collaborate more clearly, and move from music discovery to usable cues with fewer steps. The session focused on practical workflow improvements, including Collaborative Projects, AI-powered Prompt Search, advanced filters, Sonic Similarity, stems, waveform visibility, and the Adobe Premiere Pro plugin. Watch t

I spent a few days in LA this week at the SBJ CAA World Congress of Sports , and there’s a lot to unpack, but one thing that kept coming up repeatedly: sports are being rebuilt as an entertainment business. Los Angeles was kind of the perfect backdrop for that conversation: World Cup, Super Bowl, NBA All-Star Weekend, Olympics. Everyone kept referring to this “once-in-a-generation” run of events. But what was more interesting was how they’re being approached. Not as games, b

ESPN alt-casts are back and more emotional than ever! Last weekend's Inside Out Classic was the latest collaboration between the NHL and ESPN to promote Disney’s new Inside Out 2 while exposing the game to a younger demographic. ESPN’s Creative Department knew they needed to add something special to the classic NHL on ESPN Theme just for the alt-cast. That’s where APM’s Custom Music department took a shift. Robert Navarro and APMs Custom Music Department teamed up with St

ESPN and APM Music create Monsters, Inc. -themed version of the iconic “Heavy Action” for Monsters Funday Football The team was so close to getting it, but something just wasn’t right. “I literally was hitting my chest to keep time while I was on the phone humming the theme, but in a swing feel,” says Robert Navarro, APM Music’s creative director. “From that moment on, we were on a roll.” Navarro, producer Jeff Rona, and others were trying to figure out how to mash up two

Matthew Gutknecht, APM Music's Vice President of Sports Entertainment 3,000 senior executives from the global sports business industry...

This week, APM hosted another addition of its Office Hours webinar for fall and winter pro sports. We discussed practical tips on how to...