Matthew Gutknecht

I spent a few days in LA this week at the SBJ CAA World Congress of Sports , and there’s a lot to unpack, but one thing that kept coming up repeatedly: sports are being rebuilt as an entertainment business. Los Angeles was kind of the perfect backdrop for that conversation: World Cup, Super Bowl, NBA All-Star Weekend, Olympics. Everyone kept referring to this “once-in-a-generation” run of events. But what was more interesting was how they’re being approached. Not as games, but as cultural...