Jack Eagan

Industry conferences are a slightly strange place to be a vendor. Let alone a music catalog. You are surrounded by people who do the actual work every day. They are running control rooms, building game presentations, creating content, managing technology and fixing problems most fans will never know existed. Meanwhile, you're standing nearby with a booth and a logo, trying not to turn every conversation into a pitch. The easy mistake is thinking your job is to talk. The better opportunity is...

The World Cup isn't just one music brief. It's hundreds of tiny briefs disguised as one giant tournament. That likely existed in the past, but 2026 is making it ridiculous... 48 teams. 104 matches. 16 host cities. 3 host countries. Teams and creatives are about to get slammed with FIFA World Cup 2026 content requests. The easy mistake is treating "Music for FIFA World Cup 2026" like one category. It's not. Is the edit hype? Pride? Funny? Heartbreak? Maybe a sponsor recap or some city-specific...

ESPN alt-casts are back and more emotional than ever! Last weekend's Inside Out Classic was the latest collaboration between the NHL and ESPN to promote Disney’s new Inside Out 2 while exposing the game to a younger demographic. ESPN’s Creative Department knew they needed to add something special to the classic NHL on ESPN Theme just for the alt-cast. That’s where APM’s Custom Music department took a shift. Robert Navarro and APMs Custom Music Department teamed up with Steve Ouimette to...