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Ever since their magical 2021 turnaround season, the Cincinnati Bengals have quickly become one of the brightest and most marketable teams on the NFL stage. The team's ascent to football relevance is driven by a creative marketing strategy and supported by their players' gritty style, led by Quarterback Joe Burrow and his teammates.
Whether it's placekicker Evan McPherson calling his shot before sending the team to the 2022 AFC Championship, Ja’Marr Chase’s 7-Eleven merch collaboration after wearing an inspired gameday chain, or Burrow’s ever-changing hairstyle, it’s no secret that the team and their creatives have found ways to highlight the players’ unique personalities.
Recently, the team had a new idea to celebrate their wins by using the classic APM Music track made famous by SpongeBob Squarepants: "Sweet Victory."
Watch how the Bengals use the song to keep their fans smiling on the way out of Paycor Stadium.
“The Bengals winning above all is the most important thing, but if we can wind it down and have people just have a giggle as they are leaving as well, it just wraps up a really great day," said the Cincinnati Bengals Chief Content Officer Seth Tanner.
This quote perfectly encapsulates why music is so important to any production, especially ones on the game day big boards.
It’s also the reason why companies trust APM Music to deliver with the right tracks. Having a stable of songs known by millions (especially by a younger audience) instantly creates a connection to the moment.
“Fortunately for us, ‘Sweet Victory’ is in the APM Library," Tanner added.
More about "Sweet Victory"
Origin: "Sweet Victory" is a rock ballad performed by David Glen Eisley and Bob Kulick. It was originally released in 1998 on the album Attitude by APM Music.
Appearance in SpongeBob: The song gained massive popularity after being featured in the SpongeBob SquarePants episode Band Geeks. (Season 2, Episode 15b), which aired on September 7, 2001.
Context in the Episode: The song is performed by SpongeBob and the rest of the Bikini Bottom Super Band during the iconic "Bubble Bowl" sequence. It symbolizes triumph and redemption, as the band delivers a flawless performance after overcoming numerous challenges.
Impact and Legacy: The performance of "Sweet Victory" is considered one of the greatest moments in the show's history and a fan-favorite scene. The song became an anthem for overcoming adversity and achieving success.
Real-Life Significance: Following the death of SpongeBob creator Stephen Hillenburg in 2018, fans campaigned for "Sweet Victory" to be performed during the Super Bowl LIII halftime show in 2019 as a tribute. Though it was briefly acknowledged, the tribute fell short of fan expectations. This petition came to fruition when SpongeBob Squarepants and the Bikini Bottom Band performed "Sweet Victory" in the opening sequence of Nickelodeon's broadcast of Super Bowl LVIII.
Cultural Influence: "Sweet Victory" has become a pop culture phenomenon, often used in memes, sports events, and motivational settings to evoke the spirit of victory.
Recognition: The song’s enduring popularity led to increased attention for David Glen Eisley and Bob Kulick's work, highlighting the significant role of licensed music in SpongeBob SquarePants.
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