I spent a few days in LA this week at the SBJ CAA World Congress of Sports , and there’s a lot to unpack, but one thing that kept coming up repeatedly: sports are being rebuilt as an entertainment business. Los Angeles was kind of the perfect backdrop for that conversation: World Cup, Super Bowl, NBA All-Star Weekend, Olympics. Everyone kept referring to this “once-in-a-generation” run of events. But what was more interesting was how they’re being approached. Not as games, b

ESPN alt-casts are back and more emotional than ever! Last weekend's Inside Out Classic was the latest collaboration between the NHL and ESPN to promote Disney’s new Inside Out 2 while exposing the game to a younger demographic. ESPN’s Creative Department knew they needed to add something special to the classic NHL on ESPN Theme just for the alt-cast. That’s where APM’s Custom Music department took a shift. Robert Navarro and APMs Custom Music Department teamed up with St

ESPN and APM Music create Monsters, Inc. -themed version of the iconic “Heavy Action” for Monsters Funday Football The team was so close to getting it, but something just wasn’t right. “I literally was hitting my chest to keep time while I was on the phone humming the theme, but in a swing feel,” says Robert Navarro, APM Music’s creative director. “From that moment on, we were on a roll.” Navarro, producer Jeff Rona, and others were trying to figure out how to mash up two